We are committed to protecting the hard work of our creatives and our policy requires that the creatives be compensated if their submissions are used by Contest Holders. In case of Naming Contests, we have a comprehensive policy in place to handle any domain name registrations.


More than 100,000 names are submitted to SH platform on a  monthly basis. There is always a possibility that a small percentage of these names might get registered after submission to the contests. Some of these registrations can be purely coincidental, because good names are being registered across the globe on a daily basis. Therefore, we can not automatically assume that if a name has been registered, it was done by the Contest Holder.

Our Process:

If you find that your name has been registered after submission to a contest, please follow these steps to report your domain registration. Once we receive a report of domain registration, we follow the below outlined process:

  1. We send a notification to the Contest Holder, asking if they registered the name. We will also remind them about their obligation to compensate the creative in case they registered the name, This notification is sent regardless of whether or not the “Who Is” information of domain name matches the Contest Holder.
  2. All creatives have the ability to see contests where a domain registration has been reported by anyone else. This can be done by selecting a filter on Active Contests page. You can click on “Reported Domains” checkbox on the bottom left section of the Active Contests page. Please note, that the same name could be reported in multiple contests. For example, there have been cases where the same name XYZ.com was submitted by a creative in 35 contests. If it was reported in all contests, all 35 contests will show a reported domain in that case.
  3. If the CH acknowledges that the name has been registered by them, we reserve the right to pause the contest until a bonus is sent by the CH to the creative, or a refundable deposit is sent to SH (which would be payable to the creative if a different winner is selected). If the CH ends up picking the same name as winner, the deposit will be refunded back to the CH. Alternatively, if the CH is not interested in keeping the name, they would have the option to release the domain name.

Important Notes:

  • If the reported domain was entered in multiple contests, we only send the notification to the CH of the most recent contest.
  • In order for us to investigate a domain, it must be reported within 60 days of submission to a contest.
  • If the registered domain is a minor variation of the winning name, it does not qualify for bonus. For example, if the winner of a contest is “Squadhelp.com”,  minor variations such as “Squadhelp.net”, “TheSquadhelp.com”, “Squadshelp.com” etc do not qualify for bonus even if they were submitted by other creatives because it is assumed that most businesses would end up registering these minor variations after selecting a name for their business.

We have several measures in place to protect the hard work of our creatives and we take any violation of our Terms of Service seriously. We will not make any exceptions to this policy and will follow it strictly going forward.

Our investigation in these matters can not be challenged because we have no way of independently verifying whether or not the name was registered by the CH because these registrations are done in third party websites. The role of SH in these situations is to ask the CH if they registered the name, and to remind them about their payment obligations in case they confirm that the name was registered by them.

Based upon our most recent data, less than 0.1% of names have been reported to be registered after submission to contest. However if you are concerned about the risk of your submitted names getting registered, or feel that the above outlined measures are not adequate, we recommend you do not participate in contests.